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Member volunteers Linda Mathias Kaskel, Sandy Spatz, Becca Sperling, and Len Servedio leapt onboard, conceiving of new ways to organize our content and streamline our processes, and everyone learned how to use the new website software. Max Sendor, our communications and marketing manager, was eager to connect all corners of the congregation’s messaging under a modernized look-and-feel.
Our executive director, Micky Baer, didn’t require any convincing, and she was ready to roll up her sleeves and get started too. She’d always wanted to lend her expertise to raising up JRC’s online presence, so she jumped at the chance to work on the project. One of our members, Debi Lewis, runs a web design firm. To that end: What could we keep from our technology? How could we pivot to get what we needed? When we asked ourselves “how might we build our dream site?” the answer was obvious: together. After all, the heart of reconstructionism is the idea that we evolve with the times, considering what from the past we can carry with us into the future and how we can repurpose it to address who we are now. The good news is that we Reconstructionist Jews are good at improvisation. We wanted a website that represented us: our diverse, participatory, sacred, communal, daring, deeply-rooted selves, but in a beautiful display of pixels and characters on the world’s desktops, laptops, tablets, and smart phones. All around, we saw synagogues with beautiful custom websites, and we wanted more. With that change came an opportunity for us to assess whether we could get everything we needed from the technology that had been thrust upon us. JRC’s new website came about because the company that was hosting our old web site was purchased by the company that was hosting our member database.
Don’t believe me? Read here (but later, after you read this blog post!). And if it wasn’t for anti-Semitism, maybe we’d have no bagels. If it wasn’t for that long walk in the desert, we’d have no promised land. Isn’t that often how it goes, not just for us as individuals, but for the Jewish people in general? If it weren’t for the flood, we’d have no rainbow. Several years ago, JRC was offered what turned out to be a wonderful gift which came, as gifts sometimes do, wrapped up in a big complicated mess.
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